Only a few months ago I was struggling to find prospects to talk to let alone make any sales in my business.
I am all about taking action and one of the downsides to that is, I bought a ton of courses I didn’t need. I’ve spent more money than I care to admit on programs, followed different expert and guru advice, all of which only drowned me in the quicksand of overwhelm.
As a busy mum of 3 small children all under the age of 10 and working a 9-5 job, I barely had any time to sit down for a proper meal, let alone watch hours upon hours of video training.
I knew I wanted a life that allowed me to be more present with my children whilst also providing for a quality life for them.
I certainly knew how to create finger licking offers but getting pre-qualified high ticket clients and making sales was challenging to say the least.
With over 10 years worth of high ticket consulting and sales experience in the education industry, translating that online was a different story all together, I just couldn’t figure out how or where to find clients online. I was tired of offering my services for free or constantly hustling for leads who took my advice and never bought from me. I was #doingthemost, You name it, I tried it.
Creating freebie after freebie
posting in Facebook groups
going live consistently
creating tons of content for every social media platform
I was drowning in the busyness of it all yet I had nothing to show for it. I was mentally, physically and financially exhausted.
I had money constantly going out and nothing coming in. I became allergic to rest, my brain was constantly in anxious mode. None of this made sense, I went into business so I could be free not to become a slave to my laptop. I wanted to leave my 9-5 but not to start another 24/7 job disguised as a business.
When I finally managed to get a prospect to book a call with me, it was rejection after rejection and in no time whatever little self-confidence I had was in shreds.
Who was I kidding? people like me don’t run their own businesses. I started to crave the safety net of a job and the security of a steady paycheck even more.
My mind was filled with self-doubt and when I finally managed to sign up a client, I resented them because I had out of desperation sold myself cheap.
As I got ready for work, I was waiting for my husband to return from his work so he could take over looking after our 11-month-old daughter when he called and said he couldn’t come home because he was stuck at work as his colleague who was to relieve him called in sick and he was waiting for someone else to relieve him.
I had to call my boss that I would be coming in late and she said three words that made something snap inside me.
"I don't care"
That was the moment I knew something had to change and it had to change fast.
With the realisation that I could never settle for the comfort of a paycheck, I had to make this business work. I had to figure out a way to get leads and sales consistently in my business.
I became obsessed with online marketing and lead generation. It was my ticket to freedom and making an impact in the world. I was soaking wet with courage and determination, Settling was NEVER an option, making my business work wasthe only option and was NON-Negotiable. I realised I had been doing the wrong things for the stage of business I was in.
I had to look at the woman in the mirror and was brutally honest with myself and I also surveyed a few of my followers.
And one of the biggest issues I uncovered was that I was trying to talk to EVERYBODY, I had no strategy in place that allowed me to consistently get in front of my ideal client...
Like most people, I struggled with positioning myself in front of my ideal clients and knowing what to say in my posts to attract them.
Most of my posts were gathering likes but the last time I checked, you couldn't cash a “LIKE” at the bank.
My goal was to grow my impact and income by attracting premium clients who were serious about transformation and none of these was happening.
So I created a system that allowed me to go into the world of my ideal client to really understand their language.
And the results were Jaw-droppingly good, after just a few weeks of consistently posting targeted posts that spoke directly to my ideal clients, I had people start to flood into my DM.
The true secret to growing an online business is not your brand colours or how beautiful your website looks, in fact, you really do not need any of these, what you need is a CONCRETE system that attracts, captures, engages and converts your followers into clients using your EXISTING social media presence.
Because, having a website without knowing who your clients are or what to say to them to have them open their hearts and wallets to you, is only a waste of time.The throwing spaghetti at the wall and hoping it sticks approach will leave you drained in no time.
I should know that.
Because that was exactly what I was doing, throwing content out there to everybody and hoping it sticks, without a clear and predictable system I was a slave to my business.